Amin Shahrbanoo: Iranian-American Film Director with Unique Visual Style

Has there ever been a music video, commercial, or film that completely swept you away with its breathtaking sights, innovative storyline, and profound emotional impact? Have you seen any of the music videos, commercials, or feature films created by Iranian American filmmaker and content creator Amin Shahrbanoo?

Amin Shahrbanoo is an unusually creative filmmaker. Different from other artists, he has his own distinct visual style. His use of colour, lighting, perspective, transition, and impact creates a unique and captivating style that serves to further his story and his point. His ability to relate to his target demographic and provide them with information that sticks with them is another one of his many strengths.

Who is Amin Shahrbanoo, however, and where did he get his artistic sensibility from? How did he make the jump from making music videos to doing commercials and other high-end content? What was the mechanism that brought him and Mike Tyson together for this ad for World Tech Toys? In what ways does his expertise in user-generated content and increasing sales aid Shopify merchants? What was his entry into the filmmaking world like with his first feature, “The Stranger”?

The Iranian-American filmmaker Amin Shahrbanoo, known for his striking visual aesthetic, is the subject of our essay, in which we address these issues and more.

How Amin Shahrbanoo pivoted from music videos to high-end content and commercials

At the young age of 20, Amin Shahrbanoo began his career as a filmmaker by producing music videos for well-known figures in the Persian entertainment industry. From an early age on, he was interested in music and theatre, and he eventually settled on video as a means of realising his creative vision. He educated himself on the fundamentals of filmmaking by way of online courses and hands-on practise with various cameras and editing programmes. In addition, he was influenced by the works of filmmakers like Quentin Tarantino, David Fincher, and Christopher Nolan, who are among his favourites.

The music videos for “Majnoon” by Amir Tataloo, “Donyaye Man” by Sina Sarlak, “Gole Sangam” by Ziba Shirazi, and “Bia Berim” by Shahab Tiam are just a few of the many that he has directed. His originality and ability to reach an audience were on full display in these music videos. The unique and appealing style he achieved via the strategic use of colour, light, angle, transition, and impact served to emphasise the songs’ underlying emotions and undercurrents. He also used the tools of storytelling—characters, narrative, conflict, resolution, etc.—to drive home the point and atmosphere of his tunes.

The music videos of Amin Shahrbanoo quickly became well known and appreciated. Fans, musicians, and producers alike praised his work and asked to collaborate with him. Several music video accolades, including “Best Music Video” at the 2020 Persian Music accolades, have been bestowed to him.

Amin Shahrbanoo, however, wanted more out of life than merely filming music videos. He hoped to broaden his horizons by producing commercials and other high-end material for well-known brands and celebrities, such as BLK and GLOW energy drink. He was excited by the prospect of expanding his skill set, taking on new challenges, and exposing his work to a broader audience.

Using his prior knowledge and connections, he chose to switch gears from making music videos to producing premium content and ads. To spread his ideas and vision, he reached out to famous people and corporations he respected or had previously collaborated with. He also made changes to his website and portfolio to reflect his shift in focus.

He was able to work with some of the most famous personalities in the business and entertainment industries, landing rich contracts and high-profile projects as a result. He has helmed advertisements and videos using stars including Mike Tyson, Jennifer Lopez, Drake, and Cardi B. In addition to his own work, he has directed commercials and online content for brands including World Tech Toys, Shopify, Nike, and Adidas.

His talent in visual storytelling, advertising, and e-commerce trends were on full display in these pieces. He made use of several stylistic elements—colors, lights, angles, transitions, effects—to establish a visual identity and convey a message that was both unique and captivating. The value proposition and benefit of the goods or services were communicated via the use of tale elements such as characters, storyline, conflict, resolution

How Amin Shahrbanoo joined forces with Mike Tyson for World Tech Toys’ latest commercial

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Amin Shahrbanoo has worked on a number of important projects, including a commercial advertising a new boxing set toy in collaboration with World Tech Toys and the great boxing star, Mike Tyson. Drones, helicopters, automobiles, robots, and other high-tech toys are all staples at World Tech Toys, where they’re produced and sold to delighted customers throughout the globe. It is generally agreed that Mike Tyson, a former professional boxer, is among the sport’s all-time greats and most consequential figures.

Amin Shahrbanoo has been hired by Mike Tyson’s World Tech Toys, but how did he get the job? World Tech Toys reached out to him in need of a filmmaker for an ad campaign promoting their new boxing set toy. His visual flair and narrative abilities had pleased them in his earlier work. They were also aware of his fondness for Mike Tyson and his history of working with the boxer on a music video. They felt that he was the best person for the job.

Amin Shahrbanoo was ecstatic to be a part of this venture. He had great respect for Mike Tyson as a boxer and for the man himself. He also thought the idea behind the boxing set toy was brilliant since it aimed to be realistic, interactive, and entertaining. He set out to make a commercial that would highlight both Tyson’s charisma and fire in the ring and the qualities and advantages of the toy itself.

The project’s specifics and goals were discussed during a meeting he had with Mike Tyson and World Tech Toys. He gave them a presentation outlining his plans for the commercial. He also presented examples of his work and detailed the methods he would use to make a commercial that would stand out in people’s minds. His plans were approved since they were well received.

He subsequently participated in the project’s planning, execution, and analysis phases. He brought in a seasoned team of technicians and actors to assist bring his vision to life. He worked closely with World Tech Toys and Mike Tyson to make sure they were happy with the final product. He gave the advertisement a more memorable and engaging look by adjusting the colours, lighting, angles, transitions, and effects. The commercial’s message and tone came through with more impact since he included narrative devices like characters, conflict, resolution, etc.

In the ad, Mike Tyson appeared as himself, using the toy boxing kit to work out at home. A pair of gloves, a punching bag, a speed bag, a jump rope, and a headset made up the plaything. Users may follow Tyson’s spoken directions via an app that synced with the headgear. In the ad, Tyson is shown having a good time while using the toy to perfect his punches, combinations, footwork, etc.

Fans of Tyson and Shahrbanoo, as well as those of boxing and cutting-edge toys, praised the ad at its 2023 premiere. The ad received high marks for its innovative storyline and striking imagery. Sales of the boxing set toy increased thanks in part to the ad, and both World Tech Toys and Mike Tyson gained positive publicity as a result.

How Amin Shahrbanoo helps Shopify sellers with user-generated content and maximizing their sales

Helping Shopify store owners make the most of user-generated content (UGC) is another area of expertise for Amin Shahrbanoo. User-generated content (UGC) refers to any piece of material that was made by users or consumers rather than by businesses. Reviews, testimonials, pictures, videos, and other media are all examples of UGC. For online retailers interested in expansion, UGC is useful and effective since it may do the following:

• Build up your reputation and trustworthiness among prospective clients.
• Validate and demonstrate the value of a product or service to the public.
• Increase your clientele’s involvement and devotion.
• Improve signups, customer loyalty, word-of-mouth, and sales.

With his extensive knowledge of visual storytelling, marketing methods, and e-commerce trends, Amin Shahrbanoo has shifted his attention to assisting Shopify merchants with UGC and optimising their sales. He learned that many Shopify vendors have trouble producing or sourcing UGC that is genuine, highly relevant, and effectively persuading. Also, he saw that many Shopify vendors were passing on A/B testing, upselling, and cross-selling possibilities, as well as chances to raise their average order value.

Using his skills as a director and content producer, he chose to assist Shopify merchants with user-generated content and increasing sales. He reached out to Shopify vendors he was familiar with or had enjoyed working with in the past to present them with his plans. He also made changes to his website and portfolio to reflect his shift in focus.

Amin Shahrbanoo’s assistance has been of great use to several Shopify vendors. On sites like Shopify, Facebook, Instagram, and YouTube, they have provided glowing ratings and testimonials. The work of Amin Shahrbanoo has been lauded for the many positive qualities listed above. After working with Amin Shahrbanoo, they saw an increase in sales and business outcomes.