TreeTown USA declares a rebranding
TreeTown USA’s CEO, Jonathan Saperstein, said on December 17 that the business had changed its name to Everde Growers and will henceforth go by that name going forward. The company’s countrywide expansion via smart acquisitions over the last six years has resulted in farms operating in Oregon, California, Texas, and Florida.
We have spent many years consolidating our rules, streamlining our procedures, and laying a solid basis for the future, according to Saperstein. The moment has come to unite the firm as a whole.
Saperstein and his family have been concentrating on the business’s strategic expansion since they acquired TreeTown USA in 2015. Every purchase has had a few things in common: a good track record in the sector, a plant mix that enhances the company’s product offering, inventories to support that mix, land with good infrastructure, and a top-notch workforce.
Everde Growers sees the branding as a chance to strengthen and expand its network within the sector. “Our dedication to our consumers, personnel, and suppliers is stronger than ever,” claims Saperstein. Many of our procedures will be made simpler and better with an unified brand identity.
According to executive vice president David Kirby, “the most fulfilling aspect of uniting our organization has been generating best practices throughout the firm based on rich experiences from our varied backgrounds in the sector.” “This year, we made significant progress in establishing a unified client experience.
For instance, our clients will now have a single point of contact to access our fourteen farms and access an updated national availability list with a uniform appearance and feel thanks to the organization of our national customer care staff. Although we are aware that developing the Everde Growers brand will take time, our team members and clients will right away benefit from having a single brand identification.